Build and Diversify Your Revenues
Are you dependent on one product or service for the majority of your revenues? Or, dependent on 1-2 customer segments?That's a big risk to your business success.We help you diversify and build your revenue streams, and reach new customer segments.Let's explore the possibilities!
B2B Marketing Segmentation
Customer Pain Points
Focus on customer pain points - from product features to marketing messages and customer service. Trigger events also yield important buying opportunities.
Target Buyer's Intent
Focus on your buyer's intent. Develop your content, messaging and sales tactics aligned to the buyer's readiness to engage with you and convert. Go to the next level!
Be a Trusted Advisor
Customers buy from people they know and trust, digitally and in-person. They like to 'kick the tires' and give feedback. Give them the opportunity to say 'Yes'!
Leverage AI
Leverage AI to optimize revenue generation processes, identify new market opportunities, and achieve significant financial outcomes.
We provide market insights and actionable steps that increase your visibility to B2B decision-makers, increase traction + convert more deals.
Who We Are
Randy Shawn Fisher
Randy is a business coach and fractional marketing advisor who's worked with 75+ startups and early-stage companies on customer discovery, business model development and product-market fit. Randy knows first-hand the marketing and sales challenges early-stage companies face, and how to solve them.He has launched several companies including a high tech recruiting firm (iCentro); a computer repair and tutoring service for seniors and a nonprofit, Development Wisdom, empowering youth and adults with innovative education, entrepreneurial and ICT solutions.Randy has expertise in the US Market, and has worked with companies from Canada to Chile, Germany to Slovenia, South Africa to Sri Lanka.Randy is a business mentor with the National Science Foundation's I-Corps, EIT Health (Europe), and the World Intellectual Property Organization in Asia.
John A. Fraser
John has global expertise in technology transfer commercialization including technology scouting, all elements of commercialization (STEM and Social Innovations), marketing and start-up formation / investor financing.John was a venture capitalist, and co-founded 3 companies and assisted entrepreneurs launch another 40+ university-licensed technology-based firms.He was the President of the Association of University Technology Managers and is a global expert on IP Licensing and Commercialization.He created or headed 4 university technology commercialization organizations: 2 in the US - AVP, Research, Florida State University; and 2 in Canada - Simon Fraser University and the University of Calgary.
What Our Clients Say
Tim Grimaldi, CEO, CardMedic
"Your business development services are rocket fuel for startups and early-stage companies."
Frank Leffellaar, CEO, Crush Marketing
"If you need extra hands and expertise with customer validation of your new product, feature or customer segment, DigiWise has some nifty tools and process to get things done well and fast."
Increase Your Visibility
Social Selling Matters
Use keyword research and analyze competitors to level up your value proposition.Optimize your social media profile for B2B relationships.Develop Social Selling content that shows your authority, and competitively matches you with the leaders in your industry.Tell a new story to your investors and customers.
Content that Converts
Know Your Customer's Journey
When you know your Customer's Journey, you can develop strategies, tactics and content that informs, educates and increases conversions and effectiveness.
Sales Pipeline
B2B Customer Acquisition
Get B2B Customers with SEO-optimized content, localization, insights about buyer intent and social selling to key accounts.Build your sales pipeline and optimize your sales funnel.
Selected Clients
Plans & Pricing
Bronze
For business owners who want to increase their social selling effectiveness and improve their online presence and user experience.
LinkedIn Profile SEO + Strategy
Website SEO (Top 3 Pages)
UX Audit (Top 3 pages)
Best Practices - Content, UX & Accessibility
Keyword Research
Actionable Recommendations
Debrief Meeting (1)
Silver
For business owners and managers who want to increase business development, and ensure marketing and sales are aligned - keeping ahead of the competition.
Marketing and Sales Audit for Products, Markets & Services
Website Page Engagement -
- Pricing, Case Studies, Comparison Reports, Book a Demo, etc.
Analysis of DemandGen Activities - webinars, events, newsletter, thought leadership, podcast.
Competitor Analysis
Product Positioning
Product + Corporate Messaging
SEO + Keyword Research
Progress / Debrief Meetings (2)
Gold
For business owners who want full funnel, fractional B2B marketing activities that deepen engagement with decision-makers and influencers and achieve high growth.
Customer Discovery
Ideal Customer Profile
Market Segmentation
Customer & Buyer's Journey
Product Positioning + Messaging
User Experience Design & Research
In-Depth Customer Interviews
Social Media Optimization
High Performing Digital Content
Optimize Conversions
PR / Media Relations
Business Development
Relationships with Networks, Associations and Communities
Strategic Partnerships
Followup / Direct Contacts
Appointment Scheduling
Technical Setup
Information, Education & Customer Acquisition Campaigns
Analytics & Reporting
Progress / Debrief Meetings (3+)
Book A FREE Strategy Call!
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All Prices in USD.
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DigiWise Digital Solutions LLC
Thank you!
DigiWise Digital Solutions LLC,, New Jersey, USA